Bicycle Film Fest
Branding & Print Design
The new identity for the festival is grounded in the essence of a bicycle—the frame. Wheels, pedals, the seat, handlebars, and the gears can all be changed, but without the frame, the bike ceases to be. The frame of the bicycle is an essential part of the bike, and bicycles are the heart of this festival. The stories told at the festival, and the people that gather are all celebrating the heart of what is a bicycle.